I just watched the 5 o clock news on KNWA for the first time in a while. I almost didn't know what to do because I thought it was a different news program -- they have a new set now. For some reason, it seemed as though the news they were presenting was more interesting due to the advanced set and technology.
This made me realize that television has a great advantage over radio and print. Television can easily become more attractive and appealing by adding a few flashy lights and graphics, whereas radio and print are almost stripped down to the basics (words). The news that is being reported on TV may not be as informative or cutting-edge as print or radio, but it is visually appealing, which grabs the attention of a larger audience.
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